Carlos Coelho, Director, Celtejo<\/cite><\/footer><\/div><\/blockquote>\nCeltejo charity fun run<\/h2>\n This event is open to everyone. For every person who signs up, Celtejo donates 2.50 Euros. The amount raised is donated to a body supporting social causes. The first Celtejo Charity Fun Run attracted 500 runners and the money was given to the Volunteer Fire Brigade of Vila Velha de R\u00f3d\u00e3o. 700 people took part in the second one, including the Paralympian Gabriel Macchi. The funds raised by this second run went to the Santa Casa da Miseric\u00f3rdia charitable institution in Vila Velha de R\u00f3d\u00e3o.<\/p>\n
Carlos Coelho says \u201cIf you take into account the fact that the town has a resident population of around 1,700 people, having 700 people taking part in this kind of initiative is a resounding success\u201d.<\/p>\n
Although it\u2019s called a Fun Run, participants can walk the whole circuit if they wish. He emphasizes that the most important thing \u201cis taking part and making a small contribution to bodies which help local society.\u201d<\/p>\n
Improvements to the factory and to the town<\/h2>\n With the 85 million euro investment Celtejo is making, once the projects are complete the factory will be more efficient and the town will also benefit. The new recovery boiler and steam reduction equipment will enable steam to be used to heat the Santa Casa da Miseric\u00f3rdia building in Vila Velha de R\u00f3d\u00e3o, which lies around 500 metres from Celtejo as the crow flies. Under the terms of this initiative, a protocol for cooperation was signed between the two bodies, whereby the company undertakes to transfer heat to the Santa Casa premises, to heat up the domestic water and the building. To this end, a water circuit is to be constructed between both buildings. Santa Casa da Miseric\u00f3rdia will send cold water to the Celtejo factory where it is heated up and then sent back to the Santa Casa facility.<\/p>\n
The protocol established between the two bodies will result in an annual energy saving of around 100 thousand Euros for Santa Casa. Carlos Coelho estimates that this project may be completed by the end of 2017.<\/p>\n
Another improvement which will be significant for Vila Velha de R\u00f3d\u00e3o, is the start up of the new state-of-the-art industrial waste water treatment plant (ETAR), which forms part of Tejo Project 2018. As well as all the discharge from Celtejo, the plant will treat waste water from the cheese factories located in the industrial area of Vila Velha de R\u00f3d\u00e3o, and help other companies to comply with their environmental obligations.<\/p>\nThe Celtejo production unit at Vila Velha de R\u00f3d\u00e3o<\/figcaption><\/figure>\nClose ties to the school and the university<\/h2>\n The factory opens its doors to around 30 schools a year. The visit includes an explanation of what happens in each area and how paper pulp is produced. To complement these talks, the children are entertained with a series of initiatives and games.<\/p>\n
But that\u2019s not all. In the case of the Vila Velha de R\u00f3d\u00e3o School Group, Celtejo equipped the Physics and Chemistry lab with a new bench for experiments.<\/p>\n
The company also has a close bond with higher education bodies. Celtejo sponsored the remodeling of the laboratory at Universidade da Beira Interior (UBI), and set up a partnership agreement which allows it to use the university laboratories as an extension to its own lab, whereby it can send employees or samples whenever its lab at the factory is overloaded with work.<\/p>\n
The protocols with the region\u2019s universities are diverse. The logic underlying these initiatives in the academy is always the same: \u201cto develop synergies between the company and the academy\u201d, says Carlos Coelho. At UBI, the company has an engineer undertaking a doctorate and there are two students finishing off their doctorates who may join the senior staff at Celtejo.<\/p>\n
There is a further protocol with the Instituto Polit\u00e9cnico de Castelo Branco (IPCB), whereby four new foremen are taking bachelor\u2019s degrees. To get a better idea of the close ties between the company and the IPCB, you just have to take a look at the IPCB\u2019s Industrial Engineering course which is to a great extent being taught on Celtejo\u2019s premises. Carlos Coelho explains that the goal for the next academic year is \u201cfor the entire course to be given at the Celtejo facility, taking into account the fact that all the operators the factory will be recruiting will hold degrees\u201d. The minimum educational requirement for this position is that candidates have completed Year 12. There is a desire to raise this minimum to a bachelor\u2019s degree. \u201cThe IPCB is key in implementing this strategy moving forward.\u201d As well as this initiative there are other protocols with the IPCB Faculty of Arts. This means that whenever events are held at Celtejo, students or teachers can be brought in to provide entertainment. A protocol with the IPCB Health College ensures that a physiotherapist \u2013 usually a teacher and a student \u2013 travels to Celtejo every week to perform massages. According to Coelho, \u201cThis initiative is very much appreciated by our employees, given that the appointments schedule is always fully booked\u201d.<\/p>\n
The relationship with the universities and with the region is so close that Carlos Coelho, in his capacity as the director of Celtejo, was invited to join the board of the IPCB and UBI. The board is the body which elects a chairperson or dean. In addition to this, he has other duties, such as to propose initiatives or asses the performance of the president and of the management board.<\/p>\n","protected":false,"raw":"Many companies have the sole aim of creating a profitable business and keeping up with the changes brought about by economic cycles. There are other aspects which must be valued part from the company\u2019s financial standing: its environmental impact, social initiatives and transparency which enable good relations to be established with the surrounding community.\r\n\r\nCaring about social issues is part of the responsibility organisations have, taking into account the role companies play in society. This is the case with Celtejo. A factory headquartered in Vila Velha de R\u00f3d\u00e3o, which operates 365 days a year, 24 hours a day. Production never stops. Although it is located in a county with a low population density, the factory and the town have not always been on such good terms. This all changed in 2011, when the directors of Empresa de Celulose do Tejo \u2013 Celtejo brought a fresh attitude and new procedures. The factory opened its doors to the town, ushering in a new era its relationship with the town, the county and the region. This renewed relationship still prevails today. According to Carlos Coelho, the director of Celtejo, \u201cIt wouldn\u2019t make sense to be any other way.\u201d This proximity is enhanced by mechanisms of transparency and social responsibility, which strengthen trust between the community and Empresa de Celulose do Tejo.\r\n\r\nIn small towns, such as Vila Velha de R\u00f3d\u00e3o, this connection is even more important. This factory directly employs around 200 people and is responsible for a further 50 indirect jobs. Because of its importance to the life of the town and to the regional economy, in terms of both job and wealthcreation, there is an exceptional relationship between Celtejo\u2019s employees and the population and its directors and local and regional bodies.\r\n\r\nAs Carlos Coelho says \u201cThe culture of proximity between a company and the community in which it is located is very important.\u201d He recognises the work that had to be done to create this proximity and addresses the importance of continuing the social responsibility initiatives which Celtejo develops every year. \u201cWe endeavour to make sure our relationship with the community is a close as possible.\u201d He emphasises that every year the company sponsors around 50 initiatives, supporting various different institutions and causes, as well as welcoming on average 30 schools which make school trips to the factory every year.\r\n\r\n[blockquote text=\"We endeavour to make sure our relationship with the community is a close as possible.\" author=\"Carlos Coelho, Director, Celtejo\"]\r\n\r\n
Celtejo charity fun run<\/h2>\r\nThis event is open to everyone. For every person who signs up, Celtejo donates 2.50 Euros. The amount raised is donated to a body supporting social causes. The first Celtejo Charity Fun Run attracted 500 runners and the money was given to the Volunteer Fire Brigade of Vila Velha de R\u00f3d\u00e3o. 700 people took part in the second one, including the Paralympian Gabriel Macchi. The funds raised by this second run went to the Santa Casa da Miseric\u00f3rdia charitable institution in Vila Velha de R\u00f3d\u00e3o.\r\n\r\nCarlos Coelho says \u201cIf you take into account the fact that the town has a resident population of around 1,700 people, having 700 people taking part in this kind of initiative is a resounding success\u201d.\r\n\r\nAlthough it\u2019s called a Fun Run, participants can walk the whole circuit if they wish. He emphasizes that the most important thing \u201cis taking part and making a small contribution to bodies which help local society.\u201d\r\n\r\nImprovements to the factory and to the town<\/h2>\r\nWith the 85 million euro investment Celtejo is making, once the projects are complete the factory will be more efficient and the town will also benefit. The new recovery boiler and steam reduction equipment will enable steam to be used to heat the Santa Casa da Miseric\u00f3rdia building in Vila Velha de R\u00f3d\u00e3o, which lies around 500 metres from Celtejo as the crow flies. Under the terms of this initiative, a protocol for cooperation was signed between the two bodies, whereby the company undertakes to transfer heat to the Santa Casa premises, to heat up the domestic water and the building. To this end, a water circuit is to be constructed between both buildings. Santa Casa da Miseric\u00f3rdia will send cold water to the Celtejo factory where it is heated up and then sent back to the Santa Casa facility.\r\n\r\nThe protocol established between the two bodies will result in an annual energy saving of around 100 thousand Euros for Santa Casa. Carlos Coelho estimates that this project may be completed by the end of 2017.\r\n\r\nAnother improvement which will be significant for Vila Velha de R\u00f3d\u00e3o, is the start up of the new state-of-the-art industrial waste water treatment plant (ETAR), which forms part of Tejo Project 2018. As well as all the discharge from Celtejo, the plant will treat waste water from the cheese factories located in the industrial area of Vila Velha de R\u00f3d\u00e3o, and help other companies to comply with their environmental obligations.\r\n\r\n[image id=\"199\" format=\"img-header-large\"]\r\n\r\nClose ties to the school and the university<\/h2>\r\nThe factory opens its doors to around 30 schools a year. The visit includes an explanation of what happens in each area and how paper pulp is produced. To complement these talks, the children are entertained with a series of initiatives and games.\r\n\r\nBut that\u2019s not all. In the case of the Vila Velha de R\u00f3d\u00e3o School Group, Celtejo equipped the Physics and Chemistry lab with a new bench for experiments.\r\n\r\nThe company also has a close bond with higher education bodies. Celtejo sponsored the remodeling of the laboratory at Universidade da Beira Interior (UBI), and set up a partnership agreement which allows it to use the university laboratories as an extension to its own lab, whereby it can send employees or samples whenever its lab at the factory is overloaded with work.\r\n\r\nThe protocols with the region\u2019s universities are diverse. The logic underlying these initiatives in the academy is always the same: \u201cto develop synergies between the company and the academy\u201d, says Carlos Coelho. At UBI, the company has an engineer undertaking a doctorate and there are two students finishing off their doctorates who may join the senior staff at Celtejo.\r\n\r\nThere is a further protocol with the Instituto Polit\u00e9cnico de Castelo Branco (IPCB), whereby four new foremen are taking bachelor\u2019s degrees. To get a better idea of the close ties between the company and the IPCB, you just have to take a look at the IPCB\u2019s Industrial Engineering course which is to a great extent being taught on Celtejo\u2019s premises. Carlos Coelho explains that the goal for the next academic year is \u201cfor the entire course to be given at the Celtejo facility, taking into account the fact that all the operators the factory will be recruiting will hold degrees\u201d. The minimum educational requirement for this position is that candidates have completed Year 12. There is a desire to raise this minimum to a bachelor\u2019s degree. \u201cThe IPCB is key in implementing this strategy moving forward.\u201d As well as this initiative there are other protocols with the IPCB Faculty of Arts. This means that whenever events are held at Celtejo, students or teachers can be brought in to provide entertainment. A protocol with the IPCB Health College ensures that a physiotherapist \u2013 usually a teacher and a student \u2013 travels to Celtejo every week to perform massages. According to Coelho, \u201cThis initiative is very much appreciated by our employees, given that the appointments schedule is always fully booked\u201d.\r\n\r\nThe relationship with the universities and with the region is so close that Carlos Coelho, in his capacity as the director of Celtejo, was invited to join the board of the IPCB and UBI. The board is the body which elects a chairperson or dean. In addition to this, he has other duties, such as to propose initiatives or asses the performance of the president and of the management board."},"excerpt":{"rendered":" There is genuine concern in supporting local development within the region, by helping different bodies and social causes.<\/p>\n","protected":false,"raw":"There is genuine concern in supporting local development within the region, by helping different bodies and social causes."},"author":3,"featured_media":1162,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_pt_post_content":"Muitas empresas possuem como \u00fanico objectivo ter um neg\u00f3cio rent\u00e1vel e acompanhar as mudan\u00e7as dos ciclos econ\u00f3micos. H\u00e1 outros aspectos que devem ser valorizados al\u00e9m da solv\u00eancia da empresa, o seu impacto ambiental, iniciativas sociais e uma rela\u00e7\u00e3o de transpar\u00eancia que permita o estabelecimento de boas rela\u00e7\u00f5es com a comunidade na qual se insere.\r\n\r\nA preocupa\u00e7\u00e3o social faz parte da responsabilidade das organiza\u00e7\u00f5es, atendendo ao papel que as empresas desempenham na sociedade. Este \u00e9 o caso da Celtejo. Uma f\u00e1brica sediada em Vila Velha de R\u00f3d\u00e3o, que trabalha 365 dias por ano, 24 horas por dia. A produ\u00e7\u00e3o da f\u00e1brica n\u00e3o p\u00e1ra. Apesar de estar integrada num munic\u00edpio de pequena densidade populacional, a f\u00e1brica e a vila nem sempre tiveram uma boa rela\u00e7\u00e3o. Tudo mudou em 2011, quando a direc\u00e7\u00e3o da Empresa de Celulose do Tejo \u2013 Celtejo trouxe uma nova atitude e procedimentos.\r\n\r\nA f\u00e1brica abriu as suas portas \u00e0 vila dando in\u00edcio a uma nova fase de relacionamento que se mant\u00e9m at\u00e9 hoje com a vila, o munic\u00edpio e a regi\u00e3o. \u201cN\u00e3o fazia sentido existir outra atitude\u201d, conta Carlos Coelho, director da Celtejo. Essa proximidade \u00e9 amplificada com mecanismos de transpar\u00eancia e de responsabilidade social, que refor\u00e7am a confian\u00e7a entre a comunidade e a Empresa de Celulose do Tejo.\r\n\r\nEm localidades de pequena dimens\u00e3o, como Vila Velha de R\u00f3d\u00e3o, esse elo \u00e9 ainda mais importante. Esta unidade fabril emprega de forma directa cerca de 200 pessoas e \u00e9 respons\u00e1vel por outros 50 postos de trabalho indirectos. Pelo peso que possui na vida da vila e da economia regional, quer na cria\u00e7\u00e3o de emprego quer na riqueza criada, existe um relacionamento excepcional entre os colaboradores da Celtejo e a popula\u00e7\u00e3o e da administra\u00e7\u00e3o com as diferentes entidades locais e regionais.\r\n\r\n\u201cA cultura de proximidade entre uma empresa e a comunidade na qual est\u00e1 inserida \u00e9 de grande import\u00e2ncia\u201d, diz Carlos Coelho, que reconhece o trabalho de proximidade que foi feito e aborda a import\u00e2ncia de continuar com as iniciativas de responsabilidade social que a Celtejo desenvolve anualmente. \u201cProcuramos ter uma rela\u00e7\u00e3o com a comunidade o mais pr\u00f3xima poss\u00edvel\u201d, diz o gestor, sublinhando que todos os anos apoia cerca de 50 iniciativas anuais, apoiando diversas institui\u00e7\u00f5es e causas, al\u00e9m de receber uma m\u00e9dia de 30 escolas, que todos os anos visitam a f\u00e1brica.\r\n\r\n[blockquote text=\"A cultura de proximidade entre uma empresa e a comunidade na qual est\u00e1 inserida \u00e9 de grande import\u00e2ncia\" author=\"Carlos Coelho, Director, Celtejo\"]\r\n\r\n
Corrida Solid\u00e1ria Celtejo<\/h2>\r\nTrata-se de uma ac\u00e7\u00e3o aberta a toda a popula\u00e7\u00e3o. Cada inscri\u00e7\u00e3o custa 2,50 euros. O valor arrecadado \u00e9 doado a uma entidade que apoia causas sociais. A primeira edi\u00e7\u00e3o da Corrida Solid\u00e1ria Celtejo contou com a participa\u00e7\u00e3o de 500 pessoas e o dinheiro foi canalizado para os Bombeiros Volunt\u00e1rios de Vila Velha de R\u00f3d\u00e3o. A segunda edi\u00e7\u00e3o teve 700 pessoas, entre as quais o atleta paraol\u00edmpico Gabriel Macchi. O apoio da segunda edi\u00e7\u00e3o foi canalizado para a Santa Casa da Miseric\u00f3rdia de Vila Velha de R\u00f3d\u00e3o.\r\n\r\n\u201cSe tiver em conta que a vila possui uma popula\u00e7\u00e3o residente de cerca de 1.700 pessoas, ter 700 pessoas numa iniciativa deste g\u00e9nero \u00e9 um grande sucesso\u201d, conta Carlos Coelho. Apesar de o nome da iniciativa ser Corrida Solid\u00e1ria, os participantes podem fazer todo o percurso a caminhar. O gestor sublinha que o mais importante \u201c\u00e9 participar e dar um pequeno contributo a entidades que ajudam a sociedade local\u201d.\r\n\r\nMelhorias na f\u00e1brica e na vila<\/h2>\r\nCom o investimento de 85 milh\u00f5es de euros que a Celtejo est\u00e1 a realizar, uma vez conclu\u00eddos os projectos, a f\u00e1brica ser\u00e1 mais eficiente e a vila tamb\u00e9m vai sair beneficiada. A nova caldeira de recupera\u00e7\u00e3o, instala\u00e7\u00e3o de redu\u00e7\u00e3o de vapor, vai permitir utilizar vapor de \u00e1gua para aquecer o edif\u00edcio da Santa Casa da Miseric\u00f3rdia de Vila Velha de R\u00f3d\u00e3o, que fica a cerca de 500 metros em linha recta da Celtejo. Ao abrigo desta iniciativa foi assinado um protocolo de coopera\u00e7\u00e3o entre as duas entidades atrav\u00e9s do qual a empresa se compromete a transferir calor para as instala\u00e7\u00f5es da Santa Casa, o que permitir\u00e1 aquecer as \u00e1guas sanit\u00e1rias e o edif\u00edcio.\r\n\r\nPara este efeito vai ser criado um circuito de \u00e1gua entre os dois edif\u00edcios. A Santa Casa da Miseric\u00f3rdia envia \u00e1gua fria para a f\u00e1brica da Celtejo, e na f\u00e1brica, essa \u00e1gua \u00e9 aquecida e enviada novamente para as instala\u00e7\u00f5es da Santa Casa.\r\n\r\nO protocolo estabelecido entre as duas entidades resultar\u00e1 numa poupan\u00e7a anual em energia para a Santa Casa na ordem dos 100 mil euros ano. Carlos Coelho estima que este projecto possa estar conclu\u00eddo no fim de 2017. Outra melhoria que ser\u00e1 significativa para Vila Velha de R\u00f3d\u00e3o \u00e9 a entrada em funcionamento de uma nova esta\u00e7\u00e3o de tratamento de \u00e1guas residuais industriais (ETAR) de \u00faltima gera\u00e7\u00e3o que d\u00e1 pelo nome de Tejo Project 2018. A esta\u00e7\u00e3o vai permitir tratar, al\u00e9m das descargas da Celtejo, as \u00e1guas residuais das queijarias localizadas na zona industrial de Vila Velha de R\u00f3d\u00e3o, ajudando outras empresas a cumprirem as suas obriga\u00e7\u00f5es ambientais.\r\n\r\n[image id=\"199\" format=\"img-header-large\"]\r\n\r\nProximidade com a escola e a universidade<\/h2>\r\nA f\u00e1brica abre a porta a cerca de 30 escolas por ano. A visita inclui a explica\u00e7\u00e3o do que acontece em cada \u00e1rea e de como se produz a pasta de papel. Para complementar essa ac\u00e7\u00e3o l\u00fadica, as crian\u00e7as s\u00e3o entretidas com um conjunto de iniciativas e brincadeiras. O apoio e a rela\u00e7\u00e3o com as escolas n\u00e3o se ficam por aqui. No caso do Agrupamento de Escolas de Vila Velha de R\u00f3d\u00e3o, a Celtejo equipou o laborat\u00f3rio de F\u00edsica e Qu\u00edmica com uma bancada nova para a realiza\u00e7\u00e3o de ensaios.\r\n\r\nA associa\u00e7\u00e3o com as entidades de ensino superior tamb\u00e9m \u00e9 de grande proximidade. No caso da Universidade da Beira Interior (UBI), a Celtejo tamb\u00e9m apoiou a remodela\u00e7\u00e3o do seu laborat\u00f3rio e estabeleceu um acordo de parceria que permite utilizar os laborat\u00f3rios da universidade como uma extens\u00e3o do laborat\u00f3rio interno da Celtejo, enviando funcion\u00e1rios ou amostras, sempre que o laborat\u00f3rio da Celtejo se encontre sobrelotado de trabalho.\r\n\r\nOs protocolos com as universidades da regi\u00e3o s\u00e3o diversos. A l\u00f3gica por tr\u00e1s destas ac\u00e7\u00f5es com a universidade \u00e9 sempre a mesma, \u201cdesenvolver sinergias entre a empresa e a academia\u201d, diz Carlos Coelho. Na UBI, a empresa possui um engenheiro a fazer o doutoramento e h\u00e1 dois alunos que est\u00e3o a finalizar o doutoramento e que podem vir a integrar os quadros da Celtejo.\r\n\r\nCom o Instituto Polit\u00e9cnico de Castelo Branco (IPCB) existe outro protocolo atrav\u00e9s do qual\u00a0 quatro novos encarregados gerais est\u00e3o a tirar a licenciatura. Para se ter uma melhor no\u00e7\u00e3o da proximidade entre a empresa e o IPCB basta olhar para o curso de Engenharia Industrial do IPCB, que est\u00e1 a ser leccionado em grande parte nas instala\u00e7\u00f5es da Celtejo. Carlos Coelho explica que o objectivo para o pr\u00f3ximo ano lectivo \u00e9 \u201cque todo o curso seja ministrado nas instala\u00e7\u00f5es da Celtejo, atendendo a que todos os operadores que a f\u00e1brica recrutar\u00e1 no futuro ser\u00e3o licenciados\u201d. O requisito m\u00ednimo de escolaridade para esta fun\u00e7\u00e3o \u00e9 o 12.\u00ba ano, mas existe vontade de evoluir para a licenciatura como escolaridade m\u00ednima. \u201cO IPCB est\u00e1 a ser uma pe\u00e7a fundamental para dar seguimento a esta estrat\u00e9gia\u201d, comenta Carlos Coelho. Al\u00e9m desta iniciativa h\u00e1 outros protocolos com a escola de Artes do IPCB, o que permite, sempre que h\u00e1 eventos da Celtejo, a desloca\u00e7\u00e3o de alunos ou professores para animar o ambiente.\r\n\r\nCom a Escola de Sa\u00fade do IPCB existe um acordo que faz com que semanalmente um fisioterapeuta se desloque \u00e0 Celtejo para fazer massagens, normalmente um professor e um aluno. \u201c\u00c9 uma iniciativa muito apreciada pelos colaboradores atendendo ao facto de as marca\u00e7\u00f5es na agenda estarem sempre cheias\u201d, diz o nosso interlocutor.\r\n\r\nA rela\u00e7\u00e3o com as universidades e com a regi\u00e3o \u00e9 t\u00e3o pr\u00f3xima que Carlos Coelho, na qualidade de director da Celtejo, foi convidado a integrar o conselho geral do IPCB e da UBI. O conselho-geral \u00e9 o \u00f3rg\u00e3o que elege o presidente ou o reitor. Al\u00e9m desta atribui\u00e7\u00e3o possui outras fun\u00e7\u00f5es, tais como propor iniciativas ou avaliar a ac\u00e7\u00e3o do presidente e do conselho de gest\u00e3o.","_pt_post_name":"portas-abertas-a-comunidade-2","_pt_post_excerpt":"Existe uma preocupa\u00e7\u00e3o genu\u00edna em apoiar o desenvolvimento local da regi\u00e3o, ajudando diversas entidades e causas sociais.","_pt_post_title":"Portas abertas \u00e0 comunidade","_en_post_content":"Many companies have the sole aim of creating a profitable business and keeping up with the changes brought about by economic cycles. There are other aspects which must be valued part from the company\u2019s financial standing: its environmental impact, social initiatives and transparency which enable good relations to be established with the surrounding community.\r\n\r\nCaring about social issues is part of the responsibility organisations have, taking into account the role companies play in society. This is the case with Celtejo. A factory headquartered in Vila Velha de R\u00f3d\u00e3o, which operates 365 days a year, 24 hours a day. Production never stops. Although it is located in a county with a low population density, the factory and the town have not always been on such good terms. This all changed in 2011, when the directors of Empresa de Celulose do Tejo \u2013 Celtejo brought a fresh attitude and new procedures. The factory opened its doors to the town, ushering in a new era its relationship with the town, the county and the region. This renewed relationship still prevails today. According to Carlos Coelho, the director of Celtejo, \u201cIt wouldn\u2019t make sense to be any other way.\u201d This proximity is enhanced by mechanisms of transparency and social responsibility, which strengthen trust between the community and Empresa de Celulose do Tejo.\r\n\r\nIn small towns, such as Vila Velha de R\u00f3d\u00e3o, this connection is even more important. This factory directly employs around 200 people and is responsible for a further 50 indirect jobs. Because of its importance to the life of the town and to the regional economy, in terms of both job and wealthcreation, there is an exceptional relationship between Celtejo\u2019s employees and the population and its directors and local and regional bodies.\r\n\r\nAs Carlos Coelho says \u201cThe culture of proximity between a company and the community in which it is located is very important.\u201d He recognises the work that had to be done to create this proximity and addresses the importance of continuing the social responsibility initiatives which Celtejo develops every year. \u201cWe endeavour to make sure our relationship with the community is a close as possible.\u201d He emphasises that every year the company sponsors around 50 initiatives, supporting various different institutions and causes, as well as welcoming on average 30 schools which make school trips to the factory every year.\r\n\r\n[blockquote text=\"We endeavour to make sure our relationship with the community is a close as possible.\" author=\"Carlos Coelho, Director, Celtejo\"]\r\n\r\nCeltejo charity fun run<\/h2>\r\nThis event is open to everyone. For every person who signs up, Celtejo donates 2.50 Euros. The amount raised is donated to a body supporting social causes. The first Celtejo Charity Fun Run attracted 500 runners and the money was given to the Volunteer Fire Brigade of Vila Velha de R\u00f3d\u00e3o. 700 people took part in the second one, including the Paralympian Gabriel Macchi. The funds raised by this second run went to the Santa Casa da Miseric\u00f3rdia charitable institution in Vila Velha de R\u00f3d\u00e3o.\r\n\r\nCarlos Coelho says \u201cIf you take into account the fact that the town has a resident population of around 1,700 people, having 700 people taking part in this kind of initiative is a resounding success\u201d.\r\n\r\nAlthough it\u2019s called a Fun Run, participants can walk the whole circuit if they wish. He emphasizes that the most important thing \u201cis taking part and making a small contribution to bodies which help local society.\u201d\r\n\r\nImprovements to the factory and to the town<\/h2>\r\nWith the 85 million euro investment Celtejo is making, once the projects are complete the factory will be more efficient and the town will also benefit. The new recovery boiler and steam reduction equipment will enable steam to be used to heat the Santa Casa da Miseric\u00f3rdia building in Vila Velha de R\u00f3d\u00e3o, which lies around 500 metres from Celtejo as the crow flies. Under the terms of this initiative, a protocol for cooperation was signed between the two bodies, whereby the company undertakes to transfer heat to the Santa Casa premises, to heat up the domestic water and the building. To this end, a water circuit is to be constructed between both buildings. Santa Casa da Miseric\u00f3rdia will send cold water to the Celtejo factory where it is heated up and then sent back to the Santa Casa facility.\r\n\r\nThe protocol established between the two bodies will result in an annual energy saving of around 100 thousand Euros for Santa Casa. Carlos Coelho estimates that this project may be completed by the end of 2017.\r\n\r\nAnother improvement which will be significant for Vila Velha de R\u00f3d\u00e3o, is the start up of the new state-of-the-art industrial waste water treatment plant (ETAR), which forms part of Tejo Project 2018. As well as all the discharge from Celtejo, the plant will treat waste water from the cheese factories located in the industrial area of Vila Velha de R\u00f3d\u00e3o, and help other companies to comply with their environmental obligations.\r\n\r\n[image id=\"199\" format=\"img-header-large\"]\r\n\r\nClose ties to the school and the university<\/h2>\r\nThe factory opens its doors to around 30 schools a year. The visit includes an explanation of what happens in each area and how paper pulp is produced. To complement these talks, the children are entertained with a series of initiatives and games.\r\n\r\nBut that\u2019s not all. In the case of the Vila Velha de R\u00f3d\u00e3o School Group, Celtejo equipped the Physics and Chemistry lab with a new bench for experiments.\r\n\r\nThe company also has a close bond with higher education bodies. Celtejo sponsored the remodeling of the laboratory at Universidade da Beira Interior (UBI), and set up a partnership agreement which allows it to use the university laboratories as an extension to its own lab, whereby it can send employees or samples whenever its lab at the factory is overloaded with work.\r\n\r\nThe protocols with the region\u2019s universities are diverse. The logic underlying these initiatives in the academy is always the same: \u201cto develop synergies between the company and the academy\u201d, says Carlos Coelho. At UBI, the company has an engineer undertaking a doctorate and there are two students finishing off their doctorates who may join the senior staff at Celtejo.\r\n\r\nThere is a further protocol with the Instituto Polit\u00e9cnico de Castelo Branco (IPCB), whereby four new foremen are taking bachelor\u2019s degrees. To get a better idea of the close ties between the company and the IPCB, you just have to take a look at the IPCB\u2019s Industrial Engineering course which is to a great extent being taught on Celtejo\u2019s premises. Carlos Coelho explains that the goal for the next academic year is \u201cfor the entire course to be given at the Celtejo facility, taking into account the fact that all the operators the factory will be recruiting will hold degrees\u201d. The minimum educational requirement for this position is that candidates have completed Year 12. There is a desire to raise this minimum to a bachelor\u2019s degree. \u201cThe IPCB is key in implementing this strategy moving forward.\u201d As well as this initiative there are other protocols with the IPCB Faculty of Arts. This means that whenever events are held at Celtejo, students or teachers can be brought in to provide entertainment. A protocol with the IPCB Health College ensures that a physiotherapist \u2013 usually a teacher and a student \u2013 travels to Celtejo every week to perform massages. According to Coelho, \u201cThis initiative is very much appreciated by our employees, given that the appointments schedule is always fully booked\u201d.\r\n\r\nThe relationship with the universities and with the region is so close that Carlos Coelho, in his capacity as the director of Celtejo, was invited to join the board of the IPCB and UBI. The board is the body which elects a chairperson or dean. In addition to this, he has other duties, such as to propose initiatives or asses the performance of the president and of the management board.","_en_post_name":"doors-flung-open-to-the-community","_en_post_excerpt":"There is genuine concern in supporting local development within the region, by helping different bodies and social causes.","_en_post_title":"Doors flung open to the community","edit_language":"en","footnotes":""},"categories":[3],"tags":[17,420,95,417],"class_list":["post-1150","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tema-de-capa","tag-celtejo","tag-comunidade","tag-edicao-2","tag-portas-abertas"],"acf":[],"_links":{"self":[{"href":"https:\/\/conteudos.xl.pt\/altri-news\/en\/wp-json\/wp\/v2\/posts\/1150","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/conteudos.xl.pt\/altri-news\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/conteudos.xl.pt\/altri-news\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/conteudos.xl.pt\/altri-news\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/conteudos.xl.pt\/altri-news\/en\/wp-json\/wp\/v2\/comments?post=1150"}],"version-history":[{"count":5,"href":"https:\/\/conteudos.xl.pt\/altri-news\/en\/wp-json\/wp\/v2\/posts\/1150\/revisions"}],"predecessor-version":[{"id":1633,"href":"https:\/\/conteudos.xl.pt\/altri-news\/en\/wp-json\/wp\/v2\/posts\/1150\/revisions\/1633"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/conteudos.xl.pt\/altri-news\/en\/wp-json\/wp\/v2\/media\/1162"}],"wp:attachment":[{"href":"https:\/\/conteudos.xl.pt\/altri-news\/en\/wp-json\/wp\/v2\/media?parent=1150"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/conteudos.xl.pt\/altri-news\/en\/wp-json\/wp\/v2\/categories?post=1150"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/conteudos.xl.pt\/altri-news\/en\/wp-json\/wp\/v2\/tags?post=1150"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}