{"id":7278,"date":"2025-07-29T15:32:59","date_gmt":"2025-07-29T14:32:59","guid":{"rendered":"https:\/\/conteudos.xl.pt\/altri-news\/?p=7278"},"modified":"2025-08-25T13:06:47","modified_gmt":"2025-08-25T12:06:47","slug":"","status":"publish","type":"post","link":"https:\/\/conteudos.xl.pt\/altri-news\/en\/como-e-que-as-relacoes-humanas-sustentam-o-futuro-da-floresta\/","title":{"rendered":"How human relationships sustain the future of the forest?","raw":"How human relationships sustain the future of the forest?"},"content":{"rendered":"<div class=\"uk-card section-eco uk-card-body uk-margin-medium-top\"><p>In the forestry sector\u2014where human relationships are key to sustaining the future of the forest\u2014it is even more important to build connections based on trust, transparency and shared values. Good communication not only helps explain Altri Florestal\u2019s mission and the benefits of sustainable practices, but also inspires landowners to join the cause, recognising the role their land plays in ecological balance and sustainable economic development. Straegic, targeted communication is therefore crucial for engaging new landowners, strengthening cooperation networks and expanding the positive impact on forest conservation and enhancement.<\/p><\/div>\n\n\n<figure class=\"uk-inline\"><img decoding=\"async\" src=\"https:\/\/cdn.xl.pt\/conteudos\/uploads\/sites\/12\/2025\/07\/Altrinews_11_V4_PT_Page_09_Image_0001-1920x1200.jpg\" alt=\"Altri refor\u00e7a o seu papel na gest\u00e3o fundi\u00e1ria com o lan\u00e7amento de dois projetos de comunica\u00e7\u00e3o que mostram como as rela\u00e7\u00f5es humanas s\u00e3o essenciais para o cuidado da floresta.\"><figcaption class=\"uk-overlay uk-overlay-primary uk-position-bottom uk-padding-small\">Altri refor\u00e7a o seu papel na gest\u00e3o fundi\u00e1ria com o lan\u00e7amento de dois projetos de comunica\u00e7\u00e3o que mostram como as rela\u00e7\u00f5es humanas s\u00e3o essenciais para o cuidado da floresta.<\/figcaption><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Altri strengthens its role in land management with the launch of two new communication projects that highlight the essential role of human relationships in forest stewardship.<\/h2>\n\n\n\n<p>Land management is key to expanding and maintaining the forest area under the Altri Group\u2019s care. This work is driven by a dedicated team of forest technicians and commercial field staff, operating from the north to the south of Portugal. These teams engage with both individual and institutional landowners, initiating and developing negotiations that result in various types of agreements\u2014whether leases, land purchases or forest management services.<\/p>\n\n\n\n<p>With over 60 years of experience, Altri Florestal stands as an example of how responsible forest management can increase plantation productivity, safeguard land and strengthen bonds of trust and commitment with landowners. Its guiding principle is clear: tomorrow\u2019s forest must be better than yesterday\u2019s. That is the legacy we seek to leave to future generations.<\/p>\n\n\n\n<p>Altri Florestal\u2019s mission, however, goes beyond managing land. It is also about nurturing close relationships with landowners and the communities that live alongside the forests. This commitment shapes every stage of the forest management process, aiming to maximise forest yield and ensure safety. Fire prevention, natural regeneration and the preservation of native species are key pillars of the company\u2019s approach.<\/p>\n\n\n\n<p><strong>In this spirit of dedication, Altri Florestal is launching two new communication projects <\/strong>designed to bring people closer to the forest and highlight the positive impact of land management: the web series Di\u00e1rio da Floresta (\u201cForest Diary\u201d) and the podcast Gera\u00e7\u00f5es da Floresta (\u201cForest Generations\u201d). Both aim to showcase the work done on the ground and demonstrate\u2014through the voices of employees, landowners and stakeholders\u2014the importance of preserving our natural heritage and the richness of everyday experiences in the forest.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"7299\" src=\"https:\/\/cdn.xl.pt\/conteudos\/uploads\/sites\/12\/2025\/07\/Altrinews_11_V4_PT_Page_10_Image_0002.jpg\" alt=\"Senhor idoso a ser filmado debaixo de uma arvore\" class=\"wp-image-7299\"\/><figcaption class=\"wp-element-caption\">A webs\u00e9rie \u201cDi\u00e1rio da Floresta\u201d revela, de forma aut\u00eantica e humana, o dia a dia da gest\u00e3o florestal.<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"7302\" src=\"https:\/\/cdn.xl.pt\/conteudos\/uploads\/sites\/12\/2025\/07\/Altrinews_11_V4_PT_Page_10_Image_0001.jpg\" alt=\"Trabalhador da Altri a ser filmado\" class=\"wp-image-7302\"\/><figcaption class=\"wp-element-caption\">A webs\u00e9rie \u201cDi\u00e1rio da Floresta\u201d revela, de forma aut\u00eantica e humana, o dia a dia da gest\u00e3o florestal.<\/figcaption><\/figure>\n<\/figure>\n\n\n\n<p><strong>The Forest Diary web series offers a genuine and human perspective on forest management<\/strong>. Each episode invites viewers on a journey of discovery, <strong>featuring stories that connect landowners with Altri Florestal, sharing experiences, challenges and practical solutions for managing the forest<\/strong>. The project underlines the value of responsible forestry practices as a foundation for a sustainable future. Episodes will be available on the official Altri Group platforms and on the new Altri Florestal website.<\/p>\n\n\n\n<p>Meanwhile, <strong>the Forest Generations podcast takes an intergenerational approach to forest management. It brings together professionals\u2014past and present\u2014who share their perspectives on the evolution of the sector, the impact of new technologies and the importance of passing down knowledge<\/strong> through the generations. The podcast explores key themes such as climate adaptation, long-term sustainability and the lived experience of those who have dedicated their careers to the forest. Episodes will be released on the Altri Group\u2019s internal networks to encourage knowledge-sharing and strengthen team bonds across a field-based profession that spans the country. <\/p>\n\n\n\n<p>These initiatives reflect Altri Florestal\u2019s commitment to sustainable forest management and to raising awareness of the critical role forests play in society. By sharing real stories from those who work in the field, the company aims to promote greater identification with shared challenges and to build broader support for the responsible management of natural resources.<\/p>\n\n\n<div class=\"uk-card section-eco uk-card-body uk-margin-medium-top\"><p>Sustainability \u2014 social, economic and environmental \u2014 is at the heart of all Altri Florestal\u2019s activities, and the projects \u201cForest Diaries\u201d and \u201cForest Generations\u201d are a direct extension of that commitment.<\/p><\/div>\n\n\n\n<p>Social, economic and financial sustainability is at the heart of Altri Florestal\u2019s approach. Forest Diary and Forest Generations are an extension of this vision. Day by day, we are working towards a future where forests and people thrive together, preserving the forest\u2019s legacy, promoting a sustainable future and building bonds of trust that span generations.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-4 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1600\" data-id=\"7290\" src=\"https:\/\/cdn.xl.pt\/conteudos\/uploads\/sites\/12\/2025\/07\/Altrinews_11_V4_PT_Page_11_Image_0001.jpg\" alt=\"\" class=\"wp-image-7290\" srcset=\"\/\/cdn.xl.pt\/conteudos\/uploads\/sites\/12\/2025\/07\/Altrinews_11_V4_PT_Page_11_Image_0001.jpg 1200w, \/\/cdn.xl.pt\/conteudos\/uploads\/sites\/12\/2025\/07\/Altrinews_11_V4_PT_Page_11_Image_0001-225x300.jpg 225w, \/\/cdn.xl.pt\/conteudos\/uploads\/sites\/12\/2025\/07\/Altrinews_11_V4_PT_Page_11_Image_0001-768x1024.jpg 768w, \/\/cdn.xl.pt\/conteudos\/uploads\/sites\/12\/2025\/07\/Altrinews_11_V4_PT_Page_11_Image_0001-1152x1536.jpg 1152w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"2048\" data-id=\"7293\" src=\"https:\/\/cdn.xl.pt\/conteudos\/uploads\/sites\/12\/2025\/07\/Altrinews_11_V4_PT_Page_11_Image_0002.jpg\" alt=\"\" class=\"wp-image-7293\" srcset=\"\/\/cdn.xl.pt\/conteudos\/uploads\/sites\/12\/2025\/07\/Altrinews_11_V4_PT_Page_11_Image_0002.jpg 1536w, \/\/cdn.xl.pt\/conteudos\/uploads\/sites\/12\/2025\/07\/Altrinews_11_V4_PT_Page_11_Image_0002-225x300.jpg 225w, \/\/cdn.xl.pt\/conteudos\/uploads\/sites\/12\/2025\/07\/Altrinews_11_V4_PT_Page_11_Image_0002-768x1024.jpg 768w, \/\/cdn.xl.pt\/conteudos\/uploads\/sites\/12\/2025\/07\/Altrinews_11_V4_PT_Page_11_Image_0002-1152x1536.jpg 1152w\" sizes=\"auto, (max-width: 1536px) 100vw, 1536px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"2048\" data-id=\"7296\" src=\"https:\/\/cdn.xl.pt\/conteudos\/uploads\/sites\/12\/2025\/07\/Altrinews_11_V4_PT_Page_11_Image_0003.jpg\" alt=\"\" class=\"wp-image-7296\" srcset=\"\/\/cdn.xl.pt\/conteudos\/uploads\/sites\/12\/2025\/07\/Altrinews_11_V4_PT_Page_11_Image_0003.jpg 1536w, \/\/cdn.xl.pt\/conteudos\/uploads\/sites\/12\/2025\/07\/Altrinews_11_V4_PT_Page_11_Image_0003-225x300.jpg 225w, \/\/cdn.xl.pt\/conteudos\/uploads\/sites\/12\/2025\/07\/Altrinews_11_V4_PT_Page_11_Image_0003-768x1024.jpg 768w, \/\/cdn.xl.pt\/conteudos\/uploads\/sites\/12\/2025\/07\/Altrinews_11_V4_PT_Page_11_Image_0003-1152x1536.jpg 1152w\" sizes=\"auto, (max-width: 1536px) 100vw, 1536px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"2048\" data-id=\"7287\" src=\"https:\/\/cdn.xl.pt\/conteudos\/uploads\/sites\/12\/2025\/07\/Altrinews_11_V4_PT_Page_11_Image_0004.jpg\" alt=\"\" class=\"wp-image-7287\" srcset=\"\/\/cdn.xl.pt\/conteudos\/uploads\/sites\/12\/2025\/07\/Altrinews_11_V4_PT_Page_11_Image_0004.jpg 1536w, \/\/cdn.xl.pt\/conteudos\/uploads\/sites\/12\/2025\/07\/Altrinews_11_V4_PT_Page_11_Image_0004-225x300.jpg 225w, \/\/cdn.xl.pt\/conteudos\/uploads\/sites\/12\/2025\/07\/Altrinews_11_V4_PT_Page_11_Image_0004-768x1024.jpg 768w, \/\/cdn.xl.pt\/conteudos\/uploads\/sites\/12\/2025\/07\/Altrinews_11_V4_PT_Page_11_Image_0004-1152x1536.jpg 1152w\" sizes=\"auto, (max-width: 1536px) 100vw, 1536px\" \/><\/figure>\n<\/figure>\n","protected":false,"raw":"<!-- wp:shortcode -->\n[card type=\"normal\" title=\"\"]In the forestry sector\u2014where human relationships are key to sustaining the future of the forest\u2014it is even more important to build connections based on trust, transparency and shared values. Good communication not only helps explain Altri Florestal\u2019s mission and the benefits of sustainable practices, but also inspires landowners to join the cause, recognising the role their land plays in ecological balance and sustainable economic development. Straegic, targeted communication is therefore crucial for engaging new landowners, strengthening cooperation networks and expanding the positive impact on forest conservation and enhancement.[\/card]\n<!-- \/wp:shortcode -->\n\n<!-- wp:shortcode -->\n[image format=\"img-header-large\" id=\"7305\"]\n<!-- \/wp:shortcode -->\n\n<!-- wp:separator -->\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\">Altri strengthens its role in land management with the launch of two new communication projects that highlight the essential role of human relationships in forest stewardship.<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Land management is key to expanding and maintaining the forest area under the Altri Group\u2019s care. This work is driven by a dedicated team of forest technicians and commercial field staff, operating from the north to the south of Portugal. These teams engage with both individual and institutional landowners, initiating and developing negotiations that result in various types of agreements\u2014whether leases, land purchases or forest management services.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>With over 60 years of experience, Altri Florestal stands as an example of how responsible forest management can increase plantation productivity, safeguard land and strengthen bonds of trust and commitment with landowners. Its guiding principle is clear: tomorrow\u2019s forest must be better than yesterday\u2019s. That is the legacy we seek to leave to future generations.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Altri Florestal\u2019s mission, however, goes beyond managing land. It is also about nurturing close relationships with landowners and the communities that live alongside the forests. This commitment shapes every stage of the forest management process, aiming to maximise forest yield and ensure safety. Fire prevention, natural regeneration and the preservation of native species are key pillars of the company\u2019s approach.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>In this spirit of dedication, Altri Florestal is launching two new communication projects <\/strong>designed to bring people closer to the forest and highlight the positive impact of land management: the web series Di\u00e1rio da Floresta (\u201cForest Diary\u201d) and the podcast Gera\u00e7\u00f5es da Floresta (\u201cForest Generations\u201d). Both aim to showcase the work done on the ground and demonstrate\u2014through the voices of employees, landowners and stakeholders\u2014the importance of preserving our natural heritage and the richness of everyday experiences in the forest.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:gallery {\"linkTo\":\"none\"} -->\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped\"><!-- wp:image {\"id\":7299,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/cdn.xl.pt\/conteudos\/uploads\/sites\/12\/2025\/07\/Altrinews_11_V4_PT_Page_10_Image_0002.jpg\" alt=\"Senhor idoso a ser filmado debaixo de uma arvore\" class=\"wp-image-7299\"\/><figcaption class=\"wp-element-caption\">A webs\u00e9rie \u201cDi\u00e1rio da Floresta\u201d revela, de forma aut\u00eantica e humana, o dia a dia da gest\u00e3o florestal.<\/figcaption><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:image {\"id\":7302,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/cdn.xl.pt\/conteudos\/uploads\/sites\/12\/2025\/07\/Altrinews_11_V4_PT_Page_10_Image_0001.jpg\" alt=\"Trabalhador da Altri a ser filmado\" class=\"wp-image-7302\"\/><figcaption class=\"wp-element-caption\">A webs\u00e9rie \u201cDi\u00e1rio da Floresta\u201d revela, de forma aut\u00eantica e humana, o dia a dia da gest\u00e3o florestal.<\/figcaption><\/figure>\n<!-- \/wp:image --><\/figure>\n<!-- \/wp:gallery -->\n\n<!-- wp:paragraph -->\n<p><strong>The Forest Diary web series offers a genuine and human perspective on forest management<\/strong>. Each episode invites viewers on a journey of discovery, <strong>featuring stories that connect landowners with Altri Florestal, sharing experiences, challenges and practical solutions for managing the forest<\/strong>. The project underlines the value of responsible forestry practices as a foundation for a sustainable future. Episodes will be available on the official Altri Group platforms and on the new Altri Florestal website.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Meanwhile, <strong>the Forest Generations podcast takes an intergenerational approach to forest management. It brings together professionals\u2014past and present\u2014who share their perspectives on the evolution of the sector, the impact of new technologies and the importance of passing down knowledge<\/strong> through the generations. The podcast explores key themes such as climate adaptation, long-term sustainability and the lived experience of those who have dedicated their careers to the forest. Episodes will be released on the Altri Group\u2019s internal networks to encourage knowledge-sharing and strengthen team bonds across a field-based profession that spans the country. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>These initiatives reflect Altri Florestal\u2019s commitment to sustainable forest management and to raising awareness of the critical role forests play in society. By sharing real stories from those who work in the field, the company aims to promote greater identification with shared challenges and to build broader support for the responsible management of natural resources.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:shortcode -->\n[card type=\"normal\" title=\"\"]Sustainability \u2014 social, economic and environmental \u2014 is at the heart of all Altri Florestal\u2019s activities, and the projects \u201cForest Diaries\u201d and \u201cForest Generations\u201d are a direct extension of that commitment.[\/card]\n<!-- \/wp:shortcode -->\n\n<!-- wp:paragraph -->\n<p>Social, economic and financial sustainability is at the heart of Altri Florestal\u2019s approach. Forest Diary and Forest Generations are an extension of this vision. Day by day, we are working towards a future where forests and people thrive together, preserving the forest\u2019s legacy, promoting a sustainable future and building bonds of trust that span generations.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:gallery {\"linkTo\":\"none\"} -->\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped\"><!-- wp:image {\"id\":7290,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/cdn.xl.pt\/conteudos\/uploads\/sites\/12\/2025\/07\/Altrinews_11_V4_PT_Page_11_Image_0001.jpg\" alt=\"\" class=\"wp-image-7290\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:image {\"id\":7293,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/cdn.xl.pt\/conteudos\/uploads\/sites\/12\/2025\/07\/Altrinews_11_V4_PT_Page_11_Image_0002.jpg\" alt=\"\" class=\"wp-image-7293\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:image {\"id\":7296,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/cdn.xl.pt\/conteudos\/uploads\/sites\/12\/2025\/07\/Altrinews_11_V4_PT_Page_11_Image_0003.jpg\" alt=\"\" class=\"wp-image-7296\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:image {\"id\":7287,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/cdn.xl.pt\/conteudos\/uploads\/sites\/12\/2025\/07\/Altrinews_11_V4_PT_Page_11_Image_0004.jpg\" alt=\"\" class=\"wp-image-7287\"\/><\/figure>\n<!-- \/wp:image --><\/figure>\n<!-- \/wp:gallery -->"},"excerpt":{"rendered":"<p>Effective communication is essential for companies to clearly convey what they do, the positive impact of their actions and the value of their work for both clients and society.<\/p>\n","protected":false,"raw":"Effective communication is essential for companies to clearly convey what they do, the positive impact of their actions and the value of their work for both clients and society."},"author":52,"featured_media":7305,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_pt_post_content":"<!-- wp:shortcode -->\n[image format=\"img-article\" id=\"7569\"]\n<!-- \/wp:shortcode -->\n\n<!-- wp:shortcode -->\n[card type=\"normal\" title=\"\"]No setor florestal, onde as rela\u00e7\u00f5es humanas sustentam o futuro da floresta, \u00e9 ainda mais importante criar v\u00ednculos baseados na confian\u00e7a, na transpar\u00eancia e na partilha de valores. Comunicar bem permite n\u00e3o s\u00f3 explicar a miss\u00e3o da Altri Florestal, assim como os benef\u00edcios das pr\u00e1ticas sustent\u00e1veis, mas tamb\u00e9m inspirar propriet\u00e1rios a juntaremse \u00e0 causa, percebendo a import\u00e2ncia da sua terra no equil\u00edbrio ecol\u00f3gico e no desenvolvimento sustent\u00e1vel econ\u00f3mico. Uma comunica\u00e7\u00e3o estrat\u00e9gica e direcionada \u00e9 assim essencial na angaria\u00e7\u00e3o de novas propriedades, fortalecendo redes de coopera\u00e7\u00e3o e ampliando o impacto positivo na preserva\u00e7\u00e3o e valoriza\u00e7\u00e3oda floresta.[\/card]\n<!-- \/wp:shortcode -->\n\n<!-- wp:shortcode -->\n[image format=\"img-header-large\" id=\"7308\"]\n<!-- \/wp:shortcode -->\n\n<!-- wp:separator -->\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\">Altri refor\u00e7a o seu papel na gest\u00e3o fundi\u00e1ria com o lan\u00e7amento de dois projetos de comunica\u00e7\u00e3o que mostram como as rela\u00e7\u00f5es humanas s\u00e3o essenciais para o cuidado da floresta.<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>A gest\u00e3o fundi\u00e1ria desempenha um papel essencial no aumento e na continuidade da \u00e1rea florestal sob gest\u00e3o do Grupo Altri. Isto \u00e9 feito com uma equipa de t\u00e9cnicos florestais de cariz comercial, distribu\u00edda de norte a sul do Pa\u00eds. Esta equipa estabelece contactos com propriet\u00e1rios florestais, tanto individuais como institucionais. De seguida desenvolve-se todo o processo negocial at\u00e9 ao fecho de contratos de v\u00e1rios tipos \u2013 arrendamentos, compra de propriedades florestais ou presta\u00e7\u00e3o de servi\u00e7os de gest\u00e3o florestal.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Com mais de 60 anos de hist\u00f3ria, a Altri Florestal \u00e9 um exemplo de como as pr\u00e1ticas de gest\u00e3o florestal respons\u00e1vel resultam no aumento da produtividade das planta\u00e7\u00f5es, na prote\u00e7\u00e3o das propriedades, e tamb\u00e9m no fortalecimento de rela\u00e7\u00f5es de confian\u00e7a e compromisso com os propriet\u00e1rios florestais. A Altri Florestal tem como lema que a nossa floresta de amanh\u00e3 seja melhor que a de ontem. \u00c9 esse o legado a deixar \u00e0s gera\u00e7\u00f5es futuras. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Mas a miss\u00e3o da Altri Florestal vai al\u00e9m da gest\u00e3o das \u00e1reas florestais. Trata-se de cultivar la\u00e7os de proximidade com os propriet\u00e1rios e com as comunidades que convivem com elas. Essa rela\u00e7\u00e3o reflete-se em todo o processo de gest\u00e3o florestal, onde procuramos garantir a otimiza\u00e7\u00e3o da rentabilidade dos povoamentos florestais e a sua seguran\u00e7a. A prote\u00e7\u00e3o contra inc\u00eandios rurais, a regenera\u00e7\u00e3o natural e a preserva\u00e7\u00e3o das esp\u00e9cies aut\u00f3ctones s\u00e3o alguns dos pilares que sustentam a atua\u00e7\u00e3o da empresa.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Neste contexto de trabalho e dedica\u00e7\u00e3o, a Altri Florestal anuncia dois novos projetos de comunica\u00e7\u00e3o<\/strong> que t\u00eam como objetivo aproximar as pessoas da floresta e divulgar o impacto positivo da Gest\u00e3o Fundi\u00e1ria: a webs\u00e9rie \u201cDi\u00e1rio da Floresta\u201d e o podcast \u201cGera\u00e7\u00f5es da Floresta\u201d. Ambos os projetos s\u00e3o uma forma de dar visibilidade ao trabalho realizado no terreno e de mostrar, atrav\u00e9s das pessoas (sejam colaboradores, propriet\u00e1rios ou partes interessadas), a import\u00e2ncia da preserva\u00e7\u00e3o do patrim\u00f3nio e a riqueza das experi\u00eancias de quem lida com as florestas todos os dias.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:gallery {\"linkTo\":\"none\"} -->\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped\"><!-- wp:image {\"id\":7299,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/cdn.xl.pt\/conteudos\/uploads\/sites\/12\/2025\/07\/Altrinews_11_V4_PT_Page_10_Image_0002.jpg\" alt=\"Senhor idoso a ser filmado debaixo de uma arvore\" class=\"wp-image-7299\"\/><figcaption class=\"wp-element-caption\">A webs\u00e9rie \u201cDi\u00e1rio da Floresta\u201d revela, de forma aut\u00eantica e humana, o dia a dia da gest\u00e3o florestal.<\/figcaption><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:image {\"id\":7302,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/cdn.xl.pt\/conteudos\/uploads\/sites\/12\/2025\/07\/Altrinews_11_V4_PT_Page_10_Image_0001.jpg\" alt=\"Trabalhador da Altri a ser filmado\" class=\"wp-image-7302\"\/><figcaption class=\"wp-element-caption\">A webs\u00e9rie \u201cDi\u00e1rio da Floresta\u201d revela, de forma aut\u00eantica e humana, o dia a dia da gest\u00e3o florestal.<\/figcaption><\/figure>\n<!-- \/wp:image --><\/figure>\n<!-- \/wp:gallery -->\n\n<!-- wp:paragraph -->\n<p><strong>A webs\u00e9rie \u201cDi\u00e1rio da Floresta\u201d oferece uma vis\u00e3o real e humana da gest\u00e3o florestal<\/strong>. Cada epis\u00f3dio \u00e9 um caminho de descoberta, onde os espectadores s\u00e3o convidados a <strong>conhecer as hist\u00f3rias que ligam os propriet\u00e1rios \u00e0 Altri Florestal, onde se partilham experi\u00eancias, desafios e solu\u00e7\u00f5es encontradas para gerir a floresta.<\/strong> O projeto destaca como as boas pr\u00e1ticas de gest\u00e3o florestal s\u00e3o fundamentais para um futuro sustent\u00e1vel.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Os epis\u00f3dios ser\u00e3o lan\u00e7ados nas p\u00e1ginas oficiais do Grupo Altri, assim como no novo site da Altri Florestal.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Por outro lado, o <strong>podcast \u201cGera\u00e7\u00f5es da Floresta\u201d apresenta uma abordagem intergeracional sobre a gest\u00e3o florestal. Neste projeto, diferentes gera\u00e7\u00f5es de profissionais que trabalham ou j\u00e1 trabalharam na Altri Florestal partilham as suas viv\u00eancias e perce\u00e7\u00f5es sobre os desafios e oportunidades<\/strong> ao longo do tempo. Contam como as inova\u00e7\u00f5es tecnol\u00f3gicas t\u00eam transformado a gest\u00e3o florestal e sobre a import\u00e2ncia de preservar o conhecimento adquirido pelas gera\u00e7\u00f5es passadas. O podcast aborda temas fundamentais, como a adapta\u00e7\u00e3o \u00e0s mudan\u00e7as clim\u00e1ticas, a sustentabilidade no setor florestal e a experi\u00eancia das gera\u00e7\u00f5es anteriores de gest\u00e3o florestal.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Os epis\u00f3dios ser\u00e3o lan\u00e7ados nas redes internas do Grupo Altri, com a finalidade de partilhar conhecimento e estreitar la\u00e7os, numa \u00e1rea predominantemente de trabalho externo um pouco por todo o pa\u00eds.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:shortcode -->\n[card type=\"normal\" title=\"\"]A sustentabilidade - social, econ\u00f3mica e financeira - est\u00e1 na base de toda a atua\u00e7\u00e3o da Altri Florestal, e os projetos \u201cDi\u00e1rio da Floresta\u201d e o \u201cGera\u00e7\u00f5es da Floresta\u201d s\u00e3o uma extens\u00e3o desse compromisso.[\/card]\n<!-- \/wp:shortcode -->\n\n<!-- wp:paragraph -->\n<p>Estes projetos refletem o compromisso da Altri Florestal com uma gest\u00e3o florestal sustent\u00e1vel e com a educa\u00e7\u00e3o e a consciencializa\u00e7\u00e3o de todos para a import\u00e2ncia das florestas para a sociedade. Ao partilhar as hist\u00f3rias de quem vive a floresta no seu dia-a-dia, \u00e9 poss\u00edvel promover a identifica\u00e7\u00e3o com desafios partilhados e fazer a ponte para a import\u00e2ncia de uma gest\u00e3o respons\u00e1vel dos recursos naturais, de forma simples e segura.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>A sustentabilidade \u2013 social, econ\u00f3mica e financeira - est\u00e1 na base de toda a atua\u00e7\u00e3o da Altri Florestal, e os projetos \u201cDi\u00e1rio da Floresta\u201d e \u201cGera\u00e7\u00f5es da Floresta\u201d s\u00e3o uma extens\u00e3o desse compromisso. Estamos a construir, dia ap\u00f3s dia, um futuro em que a floresta e as pessoas possam prosperar juntas. Trata-se de proteger o legado da floresta, promover um futuro sustent\u00e1vel e construir rela\u00e7\u00f5es de confian\u00e7a que atravessam gera\u00e7\u00f5es.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:gallery {\"linkTo\":\"none\"} -->\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped\"><!-- wp:image {\"id\":7290,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/cdn.xl.pt\/conteudos\/uploads\/sites\/12\/2025\/07\/Altrinews_11_V4_PT_Page_11_Image_0001.jpg\" alt=\"\" class=\"wp-image-7290\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:image {\"id\":7293,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/cdn.xl.pt\/conteudos\/uploads\/sites\/12\/2025\/07\/Altrinews_11_V4_PT_Page_11_Image_0002.jpg\" alt=\"\" class=\"wp-image-7293\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:image {\"id\":7296,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/cdn.xl.pt\/conteudos\/uploads\/sites\/12\/2025\/07\/Altrinews_11_V4_PT_Page_11_Image_0003.jpg\" alt=\"\" class=\"wp-image-7296\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:image {\"id\":7287,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/cdn.xl.pt\/conteudos\/uploads\/sites\/12\/2025\/07\/Altrinews_11_V4_PT_Page_11_Image_0004.jpg\" alt=\"\" class=\"wp-image-7287\"\/><\/figure>\n<!-- \/wp:image --><\/figure>\n<!-- \/wp:gallery -->","_pt_post_name":"como-e-que-as-relacoes-humanas-sustentam-o-futuro-da-floresta","_pt_post_excerpt":"A comunica\u00e7\u00e3o eficaz \u00e9 fundamental para que as empresas consigam transmitir com clareza o que fazem, o impacto positivo das suas a\u00e7\u00f5es e a relev\u00e2ncia do seu trabalho para os clientes e a sociedade. ","_pt_post_title":"Como \u00e9 que as rela\u00e7\u00f5es humanas sustentam o futuro da floresta?","_en_post_content":"<!-- wp:shortcode -->\n[card type=\"normal\" title=\"\"]In the forestry sector\u2014where human relationships are key to sustaining the future of the forest\u2014it is even more important to build connections based on trust, transparency and shared values. Good communication not only helps explain Altri Florestal\u2019s mission and the benefits of sustainable practices, but also inspires landowners to join the cause, recognising the role their land plays in ecological balance and sustainable economic development. Straegic, targeted communication is therefore crucial for engaging new landowners, strengthening cooperation networks and expanding the positive impact on forest conservation and enhancement.[\/card]\n<!-- \/wp:shortcode -->\n\n<!-- wp:shortcode -->\n[image format=\"img-header-large\" id=\"7305\"]\n<!-- \/wp:shortcode -->\n\n<!-- wp:separator -->\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\">Altri strengthens its role in land management with the launch of two new communication projects that highlight the essential role of human relationships in forest stewardship.<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Land management is key to expanding and maintaining the forest area under the Altri Group\u2019s care. This work is driven by a dedicated team of forest technicians and commercial field staff, operating from the north to the south of Portugal. These teams engage with both individual and institutional landowners, initiating and developing negotiations that result in various types of agreements\u2014whether leases, land purchases or forest management services.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>With over 60 years of experience, Altri Florestal stands as an example of how responsible forest management can increase plantation productivity, safeguard land and strengthen bonds of trust and commitment with landowners. Its guiding principle is clear: tomorrow\u2019s forest must be better than yesterday\u2019s. That is the legacy we seek to leave to future generations.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Altri Florestal\u2019s mission, however, goes beyond managing land. It is also about nurturing close relationships with landowners and the communities that live alongside the forests. This commitment shapes every stage of the forest management process, aiming to maximise forest yield and ensure safety. Fire prevention, natural regeneration and the preservation of native species are key pillars of the company\u2019s approach.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>In this spirit of dedication, Altri Florestal is launching two new communication projects <\/strong>designed to bring people closer to the forest and highlight the positive impact of land management: the web series Di\u00e1rio da Floresta (\u201cForest Diary\u201d) and the podcast Gera\u00e7\u00f5es da Floresta (\u201cForest Generations\u201d). Both aim to showcase the work done on the ground and demonstrate\u2014through the voices of employees, landowners and stakeholders\u2014the importance of preserving our natural heritage and the richness of everyday experiences in the forest.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:gallery {\"linkTo\":\"none\"} -->\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped\"><!-- wp:image {\"id\":7299,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/cdn.xl.pt\/conteudos\/uploads\/sites\/12\/2025\/07\/Altrinews_11_V4_PT_Page_10_Image_0002.jpg\" alt=\"Senhor idoso a ser filmado debaixo de uma arvore\" class=\"wp-image-7299\"\/><figcaption class=\"wp-element-caption\">A webs\u00e9rie \u201cDi\u00e1rio da Floresta\u201d revela, de forma aut\u00eantica e humana, o dia a dia da gest\u00e3o florestal.<\/figcaption><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:image {\"id\":7302,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/cdn.xl.pt\/conteudos\/uploads\/sites\/12\/2025\/07\/Altrinews_11_V4_PT_Page_10_Image_0001.jpg\" alt=\"Trabalhador da Altri a ser filmado\" class=\"wp-image-7302\"\/><figcaption class=\"wp-element-caption\">A webs\u00e9rie \u201cDi\u00e1rio da Floresta\u201d revela, de forma aut\u00eantica e humana, o dia a dia da gest\u00e3o florestal.<\/figcaption><\/figure>\n<!-- \/wp:image --><\/figure>\n<!-- \/wp:gallery -->\n\n<!-- wp:paragraph -->\n<p><strong>The Forest Diary web series offers a genuine and human perspective on forest management<\/strong>. Each episode invites viewers on a journey of discovery, <strong>featuring stories that connect landowners with Altri Florestal, sharing experiences, challenges and practical solutions for managing the forest<\/strong>. The project underlines the value of responsible forestry practices as a foundation for a sustainable future. Episodes will be available on the official Altri Group platforms and on the new Altri Florestal website.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Meanwhile, <strong>the Forest Generations podcast takes an intergenerational approach to forest management. It brings together professionals\u2014past and present\u2014who share their perspectives on the evolution of the sector, the impact of new technologies and the importance of passing down knowledge<\/strong> through the generations. The podcast explores key themes such as climate adaptation, long-term sustainability and the lived experience of those who have dedicated their careers to the forest. Episodes will be released on the Altri Group\u2019s internal networks to encourage knowledge-sharing and strengthen team bonds across a field-based profession that spans the country. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>These initiatives reflect Altri Florestal\u2019s commitment to sustainable forest management and to raising awareness of the critical role forests play in society. By sharing real stories from those who work in the field, the company aims to promote greater identification with shared challenges and to build broader support for the responsible management of natural resources.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:shortcode -->\n[card type=\"normal\" title=\"\"]Sustainability \u2014 social, economic and environmental \u2014 is at the heart of all Altri Florestal\u2019s activities, and the projects \u201cForest Diaries\u201d and \u201cForest Generations\u201d are a direct extension of that commitment.[\/card]\n<!-- \/wp:shortcode -->\n\n<!-- wp:paragraph -->\n<p>Social, economic and financial sustainability is at the heart of Altri Florestal\u2019s approach. Forest Diary and Forest Generations are an extension of this vision. Day by day, we are working towards a future where forests and people thrive together, preserving the forest\u2019s legacy, promoting a sustainable future and building bonds of trust that span generations.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:gallery {\"linkTo\":\"none\"} -->\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped\"><!-- wp:image {\"id\":7290,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/cdn.xl.pt\/conteudos\/uploads\/sites\/12\/2025\/07\/Altrinews_11_V4_PT_Page_11_Image_0001.jpg\" alt=\"\" class=\"wp-image-7290\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:image {\"id\":7293,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/cdn.xl.pt\/conteudos\/uploads\/sites\/12\/2025\/07\/Altrinews_11_V4_PT_Page_11_Image_0002.jpg\" alt=\"\" class=\"wp-image-7293\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:image {\"id\":7296,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/cdn.xl.pt\/conteudos\/uploads\/sites\/12\/2025\/07\/Altrinews_11_V4_PT_Page_11_Image_0003.jpg\" alt=\"\" class=\"wp-image-7296\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:image {\"id\":7287,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/cdn.xl.pt\/conteudos\/uploads\/sites\/12\/2025\/07\/Altrinews_11_V4_PT_Page_11_Image_0004.jpg\" alt=\"\" class=\"wp-image-7287\"\/><\/figure>\n<!-- \/wp:image --><\/figure>\n<!-- \/wp:gallery -->","_en_post_name":"","_en_post_excerpt":"Effective communication is essential for companies to clearly convey what they do, the positive impact of their actions and the value of their work for both clients and society.","_en_post_title":"How human relationships sustain the future of the forest?","edit_language":"en","footnotes":""},"categories":[53],"tags":[15,636,205],"class_list":["post-7278","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-floresta","tag-altri","tag-edicao-11","tag-floresta"],"acf":[],"_links":{"self":[{"href":"https:\/\/conteudos.xl.pt\/altri-news\/en\/wp-json\/wp\/v2\/posts\/7278","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/conteudos.xl.pt\/altri-news\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/conteudos.xl.pt\/altri-news\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/conteudos.xl.pt\/altri-news\/en\/wp-json\/wp\/v2\/users\/52"}],"replies":[{"embeddable":true,"href":"https:\/\/conteudos.xl.pt\/altri-news\/en\/wp-json\/wp\/v2\/comments?post=7278"}],"version-history":[{"count":6,"href":"https:\/\/conteudos.xl.pt\/altri-news\/en\/wp-json\/wp\/v2\/posts\/7278\/revisions"}],"predecessor-version":[{"id":7572,"href":"https:\/\/conteudos.xl.pt\/altri-news\/en\/wp-json\/wp\/v2\/posts\/7278\/revisions\/7572"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/conteudos.xl.pt\/altri-news\/en\/wp-json\/wp\/v2\/media\/7305"}],"wp:attachment":[{"href":"https:\/\/conteudos.xl.pt\/altri-news\/en\/wp-json\/wp\/v2\/media?parent=7278"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/conteudos.xl.pt\/altri-news\/en\/wp-json\/wp\/v2\/categories?post=7278"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/conteudos.xl.pt\/altri-news\/en\/wp-json\/wp\/v2\/tags?post=7278"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}